Bright Ice

Completed at Soak Creative

Ice Express is your healthy alternative for great tasting, purified (to international standard), fluoride free, Water and Ice - produced fresh onsite, available 24/7, in convenient locations.

With new machines being produced and rolled out and a rebrand and launch strategy was in orde. I was tasked with rebranding Ice Express as ‘Bright Ice’, a modern and new exciting approach was taken, Introducing new technologies, such as an application, smaller machines with the ability to produce flavoured and filtered water as well as pure ice. The brand needed to appeal to a broad audience, from park going youuth using ise for thier beers, to the local bloke going out fishing for the day.

Bright ice is eco friendly, fun and easy to use. We wanted to a revolution in the ice making industry, steering very clear of old fashioned polar bears and ice clad typefaces.

It’s the future.

It’s about building a community...If you consume our product, you will tell a friend.

It will be a new benchmark for ice and water...If it’s not ice express, it’s not going in my drink / I’m not drinking it.

We are going to make this the new normal...The other filters just aren’t cutting it.

It’s about the lifestyle, fun, energetic and PURE LIFE.