Great Divide Supply
Great Divide Supply is a side project and brand run by myself. I was searching for a creative outlet and a way to combine design my passions; animal rights & environmental conservation.
I saw a gap in the market for beautifully designed, stylish apparel and wares with an eco-friendly/vegan message.
Born out of frustration, climate anxiety, the lack of conscious labels and growing waste in the fast fashion industry, Great Divide Supply was created. The aim is not only to reduce the negative impact of the apparel industry but also use our brand as a vehicle for change. Our purpose is to revitalise our environment and inspire a generation to believe that they can do the same.
Driven by the need for urgent change, because I believe the small choices we make every day can actually change the world.
Creating a lifestyle brand with the highest possible social and environmental standards.
The design aesthetic created for the brand is edgy and rugged, it appeals to a younger demographic, who are passionate about environmental issues but also fashion and culture conscious. Not your stereotypical, hippy green tree huggers here. The Great Divide Supply brand is a call to arms, we want support the environment by raising awareness and inspiring a generation to make radical changes, now.
