Danni Pomplun Yoga + Haum S.F Studio

Danni Pomplun is a San Francisco Based E-RYT 500 Vinyasa Yoga Teacher whose style has been described as functional, down-to-earth and fun with an edge. Each offering will connect to power and flow, infused with light hearted spirituality where you’ll find the inspiration to connect with your higher self. Danni has an inspirational story of using yoga to overcome obstacles, including drugs, alcohol, and a near-death brush with cancer. Danni credits yoga with helping him to become healthy and opening his eyes to a world of positive opportunities. Today he is among one of the most popular teachers in San Francisco. His relatability, resolve, and charisma have attracted a large online following with 34,500 followers on Instagram alone.

Redux was tasked with branding Danni Pomplun’s personal identity as well as his new studio in San Fransico. Danni has a modern and somewhat edgy feel and approach. With a strong focus on community in his practice and values. Starting from the ground up with a strong strategy based approach, the cohesive brand was rolled out centred around the four pillars we created ‘Community, Strength, Heart, Smart.

Haum S.F Yoga Studio

Haum is more than just a space. It’s a collective. It’s a community. It’s a place to go. No judgements, stereotypes. Just you. Just me. Just us.

Tasked with branding Danni’s new venture, a beautiful loft studio in downtown San Francisco. redux created an identity and suite of branding elements aligning with Danni’s current personal brand.